What's your DRT demographic?

What's your DRT demographic?

Demand Responsive Transport, or DRT, is the buzzword of the moment. Everybody in the bus industry is talking about it, and we’ve seen a huge influx of investment to fund various forms of DRT scheme. Falling bus ridership, limited public funding and an ever growing culture of immediacy have created the perfect set of conditions for DRT, whilst ever evolving technology looks set to provide the means to deliver it. But at Vectare, where we’ve been doing extensive strategic work on DRT, we’ve found a big issue with the implementation of DRT – nobody seems to know what their target demographic is! In the coming months we’ll be revealing more about what we’ve been working on, so you can expect big things, but for now take a look at what Dominic Kalantary, Director of Vectare, has to say.